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It wasn’t long after our review of Uzu for iPad that developer Jason Smith got an e-mail from Apple. It wasn’t an app rejection, a shipment delay, or a question about his developer stats. Instead, Apple wanted promotional assets for Uzu, as the company was interested in featuring it on the App Store.

…that developer Jason Smith got an e-mail from Apple. It wasn’t an app rejection, a shipment delay, or a question about his developer stats. Instead, Apple wanted promotional assets for Uzu, as the company was interested in featuring it on the App Store.

This scenario plays itself out weekly, and receiving an e-mail like the one Jason got can mean a number of different things. It might mean nothing: Apple is interested, but the company eventually changes its mind. It also can mean you are going to get a small feature spot. Occasionally, it means you might get a large feature spot at the top of the iTunes Store. If you are lucky, it may mean the app will get an “App of the Week” slot in some far-away country. If you hit paydirt, you get the coveted “App of the Week” moniker in the US App store. That’s what happened to Smith.
Curious as to what effect such promotion had on an application, we contacted Jason and asked if he would be willing to share his sales numbers for the time he was featured. He agreed…

Read the rest here:
It pays to be popular: one developer’s tale of iPad success

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